Ease-of-use is a primary concern of any mobile app developer. It makes users happy and has a direct impact on many Very Important Things, like adoption, user retention, and monetization. Today, we’ll look at one of the simplest places to improve the user experience: the login page.
In general, a logged-in user is a more valuable user. Not only does authentication open the door to offering a lot of high-value features that users love like personalization, it also allows app developers to integrate features that matter to their businesses, like securely storing a user’s payment details to make in-app purchases easier. Clearly, the login page is the gateway to some of our apps’ richest experiences, so the last thing we want is for users to churn out because they couldn’t remember their login details and had to fumble with password reset flows.